In 2000, we were sued by Paramount Pictures for having too close an association with their movie series called Mission Impossible with Tom Cruise. In the final settlement, Paramount Pictures allowed us use of our name, Mission I’mpossible, in certain categories and we continue to function with our original purpose of inspiring the expression of our true selves. A small apostrophe introduced into Mission Impossible creates a new meaning of Mission I'mpossible. In our daily life, sometimes a small change can move mountains. 2004 2005 2006 2007 2008 2009 2010